ALLOWING USER-GENERATED CONTENT ON YOUR E-COMMERCE PLATFORMS ENABLES YOU TO GET INSIGHTS ABOUT YOUR PRODUCTS OR SERVICES
If you want an unbiased opinion about your products and services, user-generated content is your best bet. User-generated content comes from customers who have used your product or service, and they are speaking their minds about how they perceived your products and services. You can use that information to address your product’s service’s weaknesses. It will also help you know your audience’s behavior, for example, what they like, what they don’t like and the quality of products and services they expect. You can use that data to formulate effective marketing strategies to sell your products and services to other customers.